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Brand and Channels

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Objective

This page helps Cafh care for its public presence, including the logo, websites, official email accounts, and social media channels.

Why this matters

Official channels do more than publish news. They shape how people encounter Cafh, its seriousness, and its spirit. One careless post, one lost account, or one false message can create confusion quickly. Shared guidance helps Cafh speak with clarity, warmth, and responsibility.

Risks this page helps reduce

  • Impersonation
  • Public conflict through official accounts
  • Loss of control over key channels
  • Release of member-only content in public spaces
  • Brand misuse by insiders or outsiders
  • Erosion of trust in official communications

Official accounts and channels

This register is the base of brand control. If Cafh does not know which channels are official, people cannot tell where public trust should rest. The list should stay current, simple, and easy to review.

  • The committee must keep a current list of official websites.
  • The committee must keep a current list of official email accounts and shared mailboxes.
  • The committee must keep a current list of official social media accounts.
  • Each official account or channel must have a named owner.
  • Each official account or channel must have a recovery path in the password manager.

Publishing rules

Publishing rules protect more than style. They protect the public voice of Cafh and reduce the chance that one rushed message harms trust. The aim is clear expression with proper review, not slow or heavy approval for every small action.

  • Use approved brand assets only.
  • Post only approved public content on official channels.
  • Use official email accounts only for approved Cafh work.
  • Keep personal opinion separate from the official Cafh voice.
  • Review sensitive posts through the committee or its delegate.

Proper use

Proper use means acting in a way that fits the mission, the audience, and the channel. It asks for care in tone, clarity in ownership, and respect for the public role of the account.

  • Use official accounts for approved Cafh communication
  • Keep tone respectful and clear
  • Keep records of important public replies
  • Use shared accounts only through approved access paths
  • Route sensitive questions to the committee

Incorrect use

Incorrect use often begins with speed, frustration, or blurred lines between personal and official voice. These examples help members see the difference before a public problem appears.

  • Using an official account for personal debate
  • Posting member-only material in a public place
  • Sharing passwords outside the password manager
  • Deleting important messages or records without review
  • Changing brand assets or profile data without approval
  • Answering in anger or with disrespect

Logo and brand

The logo and the name of Cafh carry reputation built over time. That is why visual assets, profiles, and official names need the same care as technical systems. Brand misuse can spread confusion even if no system is hacked.

  • The Cafh logo must come from the approved asset set.
  • Do not alter the logo shape or colors without approval.
  • Do not register domains or accounts that imitate official Cafh channels.
  • Report misuse of the brand at once.

Books, teachings, and member content

This area needs special judgment. Some content is meant for public reading, and some content belongs in a more protected setting. The committee should protect both the depth of the material and the context in which it is shared.

  • Public books and public teachings may appear on official public channels.
  • Member-only material must stay in approved member channels.
  • Drafts about teachings need human review before publication.
  • AI text must not be published as Cafh teaching without human review and approval.

Local and global channels

Local channels can support local work well. They still speak in a space linked to the wider image of Cafh. That is why local initiative and shared policy need to stay together.

  • Local channels may exist with clear local owners.
  • Local channels must align with the global policy set.
  • The committee must know the owner, access path, and purpose of each local channel.

Abuse report path

Use this path for abuse, misuse, impersonation, or unsafe use of an official email account or social channel.

  1. Send the case to the committee at once.
  2. Record account name, date, link, screenshot, and visible impact.
  3. Record whether the case is public misuse, account abuse, impersonation, or brand misuse.
  4. Name two committee reviewers.
  5. Limit access or pause posting when risk is high.
  6. Contact the platform or vendor through the approved support path.
  7. Record the review result and the next action.

Committee review

The committee reviews each case and decides what intervention is needed. The committee records the facts, the review, and the closure note. That review gives Cafh one place to weigh public impact, technical risk, and the need for vendor or platform contact.